

Original
Parts Group, Inc.
Receives Third Consecutive
"Best GM Restored Vehicle" Award
Seal Beach, Calif. General Motors
awarded
Original Parts Group, Inc., the “Best GM
Restored Vehicle” for the company’s 1967
Buick GS during the 2009 Specialty Equipment
Manufacturer's Association (SEMA) annual
convention in Las Vegas, Nevada.
The coveted GM Design Award recognizes
Original Parts Group’s quality and originality in their restoration
products. In 2008, Original Parts Group’s 1968 GTO was recognized and
in 2007 the company’s 1966 Chevelle SS 396 was awarded making this three
consecutive years the company has received the honor.
The Buick GS 400 underwent a complete frame-off restoration at J&H Restorations
in Riverside, California. Tony Genty, chief of operations for Original Parts
Group, Inc. provided off-the-shelf parts and teamed with Joel Hoffman of J&H
to assist in coordinating the build.
Original Parts Group celebrates 28 years of business in 2010, manufacturing
and retailing GM restoration parts and accessories. Original Parts Group is
recognized as the number one supplier and manufacturer of quality GM “A”
Body parts and is committed to retaining the reputation for years to come.
Chevelle... The Beginning
Indeed,
initial plans called for trading the Chevy II for the new A-body
intermediate, with the thinking being another model line would surely
eat into the division’s proven four-tiered sales structure. Such worries,
however, quickly faded, and the decision was made late in February 1963 to
put a fifth choice on the menu. The Nova didn’t burn out, and one month
later the “Malibu” moniker made its first appearance on an A-body
mockup. But, like the Nova badge, this tag too represented icing on the cake.
Per Chevy tradition, the true model name had to begin with a “C,”
thus came “Chevelle.”
General Manager Bunkie Knudsen introduced the Chevelle to the press in August
1963. “Impressed by its clean and handsome styling, Detroit’s
normally undemonstrative auto reporters broke into spontaneous applause,”
announced a Time magazine report. “The only complaint about Chevelle
was that dealers couldn’t get enough of them,” added Automotive
News in September.
Within three months, Chevelle was the second hottest-selling Chevy, taking
up to 18 percent of the company’s production schedule. When the smoke
cleared, the final count for the 1964 Chevelle (discounting its second-generation
El Camino derivative) totaled 338,296, tops in the intermediate ranks and
some 60,000 greater than that year’s Ford Fairlane tally.
Along with that El Camino rendition (marketed as a truck), the Chevelle line
included the base “300” series, available in two- and four-door
sedan and two- and four-door station wagon forms, and the upscale Malibu,
offered as a four-door sedan, two-door sport coupe or convertible, and two-
or four-door station wagon. Extra trim and more standard equipment typically
set the top-shelf Malibu apart from the plain-Jane Chevelle 300. Both series
featured six-cylinder and V-8 lines, and, like their 1964 B-O-P A-body counterparts,
all models rolled on a 115-inch wheelbase and featured coil springs at all
four corners.
Excerpt taken from chapter 5, pages 157 through 158 of, “The Complete
Book Of Classic GM Muscle” by Mike Mueller. First published in 2008
by Motorbooks, an imprint of MBI Publishing.


